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Email…You’re Fired! The Case for Showing Email the Door

To say that collaboration and open communication are both essential to workplace success is something of an understatement. Regardless of the type of business you’re running or the industry you’re operating in, work doesn’t happen in a vacuum – it’s the result of countless hardworking employees all coming together to contribute to a larger goal that is bigger than any one person.


For years, email has been one of the major drivers of this productivity revolution. When combined with the mobile world that we’re now living in, it is now possible for employees to communicate with one another and collaborate on projects from just about any location on Earth with an Internet connection. It’s no wonder why the average office worker receives about 121 emails per day, or why the average worker in the United States spent about 6.3 hours every day checking email.


Unfortunately, email definitely has its problems, too.


Email and Workplace Bullies


Email was never really designed to foster collaboration on a massive scale, as evidenced by the fact that it has been providing a safe space for “workplace bullies” for many years. People have grown very comfortable hiding behind the false sense of security that email provides – it’s much easier to carry out a conversation in text than it is in person.


At the same time, collaboration is all about making sure people who require certain information to do their jobs have it at the right moment – the difference between “Reply To” versus “Reply All” certainly makes this difficult.


The 21st Century Solution


Just as email itself originally came along as a natural evolution of workplace practices, that evolution must continue – which is why the case for showing email the proverbial door is a strong one, indeed.


Taking exchanges OUT of the realm of email and into networks like Yammer and Workplace by Facebook doesn’t just address some of the natural problems inherent in email as a concept. It also allows for a much larger, real-time level of communication and collaboration that email never could.


People are already comfortable with social networks in general – it’s estimated that 89% of Internet users in the United States already actively participate in social networking to some degree. This is just a way to carry that into the workplace, too. Working out loud in enterprise social networks minimizes the tendency to stifle productivity through traditional brute in private emails. It eschews the “arm’s length” approach of email and brings everyone together in a much more intimate way than ever before, while still allowing them to collaborate and communicate in the way they feel the most comfortable.


In the end, showing email the door is less about chasing the “next big thing” and more about leveling the playing field of productivity in the first place. It’s a decision that can empower each person within an organization individually, along with the group as a whole, with the transparency, the trust and the tools necessary to succeed in today’s modern workplace.


If you’re interested in finding out more information about why it might be wise to show email the door, or if you want to make the important first step towards leveling the playing field of productivity within your own business, please don’t delay – contact the plat4m group today.

Stefani Butler

I am the founder and managing director at the plat4m group, a global IT, Communications and Change Management firm. My team is passionate about helping businesses, educators and non-profits navigate through the often difficult changes involved with organizational and technological transformations. You can follow me on Twitter at @ButlerStefani and @theplat4mgroup, and on each of those respective Facebook pages.

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